La Fenice Gelato Takes Shape on Main Street March 17, 2021 James Bairaktaris The former Lucky Brand Jeans shop has taken shape as Westport’s newest Italian gelateria, La Fenice. The shop was awaiting the import of a speciality gelato display case from Italy, but has quickly revamped the former clothing store in preparation for their opening - including the installation of PepsiCo’s new Hello Goodness machines, shown left.